The (not so) New Normal
I can state with some authority (as much as helming MMR for a decade or so affords, anyway) that it is absolutely not news that Internet sales present a very…
Supro launches Keef-inspired 1660 Supreme
Supro Amps has added another all-tube model to its range, this time launching the 1660 Supreme based on the sound of Rolling Stones icon, Keith Richards. Available in the UK…
Yamaha unveils major competition for UK drummers
Yamaha has launched a major new nationwide competition for young drummers through its network of UK drum dealers. #FUTUREBEAT is open to drummers aged 18 years and under, offering a Yamaha Live Custom…
Evans Drumheads Announces Exclusive OEM Partnership with SJC Custom Drums
D’Addario announced that SJC Custom Drums will now exclusively use Evans Drumheads on all their custom-made drum kits shipping from their factory. SJC Custom Drums was established in 2000. With…
Korg updates classics in new launch batch
Korg has sprung a number of new product launches, including an update to its popular MicroKorg S synth and a new ARP Odyssey module. First introduced in 1972, the ARP…
Roland redefines product launches with online event
Roland has found a new way of launching products, with a unique 24-hour online music festival it is calling ‘The Future. Redefined.’ More than 30 new Roland musical instrument products…
Gibraltar launches new DJ workstations
Gibraltar Hardware has launched a new range of customisable DJ workstations called Gibraltar DJ (GDJ). Engineered by Gibraltar Hardware in California, the range is designed to offer DJs smart, adaptive…
Zildjian New Gen16 Access Tool
The Avedis Zildjian Company released a new and improved Access Tool for the Zildjian Gen16 Acoustic Electric Cymbal System. The new Gen16 Access Tool improves the user experience by using…
Documentary Series Ernie Ball: The Pursuit of Tone New Episodes and Industry Buzz
Ernie Ball has a hit in Ernie Ball: The Pursuit of Tone, a documentary series focusing on the sonic journeys of today’s most interesting and compelling guitarists. The series, co-developed…
EarthQuaker launches effects-based comic series
Ohio-based effects pedal company EarthQuaker Devices has come up with a unique way of marketing its range, launching a comic-book series. EarthQuaker Comics publishes Octo Skull, its first foray into…
New trio added to Karaoke range
JHS has broadened its range of karaoke and party music systems with three new lines. The iDance Party Station (£269 UK) is a 400 watt music system with built in…
Vandoren Introduces New Jazz Alto Mouthpiece
Vandoren is the next evolution of the V16 mouthpiece – the S+ chamber for alto saxophone. The newly designed S+ chamber optimizes airflow which is designed to allow players to…